Tracy (@tapps) has been designing and creating the web for over 20 years, and solving user experience challenges well before the term “UX” became the big buzz-word in technology. She currently owns and operates tracy apps design, a full service creative agency based in Milwaukee, WI. Tracy’s client list is just as eclectic as she is, ranging from large corporations like Kohl’s and GE Healthcare, to colleges like Milwaukee Area Technical College, to nonprofits, churches, small businesses… and even a fiddler. She has spoken internationally about design & UX and has taught design / web development / UX at a handful of Universities in Milwaukee. Many times her approach is non-traditional, but always focused on pushing design and user experience to higher levels. She ties her own bowties, and could probably deadlift you.