How To Design WordPress Themes To Increase Sales and Convert Visitors Into Customers

It is great that WordPress allows us to easily create websites and blogs, but most website owners want to make money with their websites by selling more products, getting more potential clients, and promoting their businesses more effectively.

The problem is that most websites are not designed to engage their visitors or make money for their owners and miss great opportunities to convert visitors into customers or paid members.

This session shows simple design changes to our WordPress themes and blogs to help convert visitors and engage them to become customers, subscribers, and repeat visitors. It can be applied to any WordPress theme and covers over 20 actions that website visitors do when they visit your site. I explain how to design our themes to make visitors take action from any demographic, geographic or social media.

We also discuss tapping the power of the Google Analytics bounce rate to measure how our visitors are taking action as well as how to improve our theme’s designs to lower the bounce rate.

Speaker

WordCamp Chicago 2018 is over. Check out the next edition!