This talk is geared towards freelancers who are ready to turn their small business into a full agency. We will go over some of the basics and necessary steps to incorporate a business, and give some tips and advice for freelancers with the entrepreneur bug. A quick rundown of what will be in the speech:
* How to stop thinking like a freelancer.
* Defining your staff.
* The 7 essential steps to running a business: Planning, Marketing, Sales, Customer Service, Production, Staff Development/Training, and Personal Growth.
* Learning to delegate (and give up control!)
* LLC vs S-Corp vs Corp: What you need to know, where to file, and how to find legal resources.
* Securing funding and making a financial plan.
* Increasing prices to pay for your bottom line.
* Find the right team members. An overview of how to hire, who to hire, and how to keep your employees happy.
* Brand recognition: creating a brand and growing a loyal following.
* Goal setting: think toward the future.