1 in 5 people in the United States have a disability. That’s a huge market! Now, if you’re a global business, think about how big that number might be on a global basis. Wouldn’t it be nice to increase your user base by 20%?
You’ve probably heard of accessibility and the ADA (Americans with Disabilities Act), if nothing else, due to some recent lawsuits related to accessibility and usability. But, do you really know what being accessible means? Who should consider accessibility for their site? How do you get started? How will having an accessible website help your business (hint: accessibility even helps with SEO)?
In this session, you’ll get insights from accessibility evangelists at Americaneagle.com, who helps clients expand their audience and grow their businesses by providing extremely user-friendly, high-converting, accessible websites.
In this session, you’ll:
-Get a better understanding of guidelines to help people with accessibility needs
-Learn about common pitfalls and how to avoid them
-Learn how to sell accessibility within your own company – why accessibility is important from business perspective
-See how accessibility applies in the WordPress space