Ryan Erwin (@ryanerwin33) gave a talk titled SEO Audit Techniques on Saturday, April 30 at 2:00 PM.

View presentation online

• View or download slides

Thank you @WordCampChicago ! I had a great time speaking to an outstanding group of attendees. Link to my slideshttps://t.co/h0jKyMtuCZ

— Ryan Erwin (@ryanerwin33) May 1, 2016

Social Recap

Here are some of the highlights and tips our audience shared on Twitter:

🙌 SEO AUDITS 🙌 with @ryanerwin33 at #wcchi — my brain is a sponge & I'm so ready for this.

— Jamie Bell (@jamieclarebell) April 30, 2016

SEO session about to start. #wcchi pic.twitter.com/1HiFKwct2D

— Kari E. McLean (@MsMcLean1) April 30, 2016

Lots of ppl interested in SEO at #wcchi! pic.twitter.com/rNqA2YYVdO

— Sarah Collins (@SarahCollinsWD) April 30, 2016

.@ryanerwin33 – Know error pages, optimize templates to keep users on your site, not frustrated: redirects, fix in Search Console #wcchi

— WordCamp Chicago #WCCHI (@WordCampChicago) April 30, 2016

HTTP Status Codes. Good to know. @ryanerwin33 #wcchi pic.twitter.com/QcZlZWmS44

— Chrisp Media (@chrispmedia) April 30, 2016

https://twitter.com/tyesoftware/status/726489948883312642

Search engines are not a democracy, it's a dictatorship – pass their tests to win the game. #wcchi @ryanerwin33

— WordCamp Chicago #WCCHI (@WordCampChicago) April 30, 2016

"One site to rule them all." Optimize your site for mobile! Because I'm tweeting from my phone riiight now. #wcchi (cc: @ryanerwin33)

— Jamie Bell (@jamieclarebell) April 30, 2016

Why get to know your robots.txt file? You could be hiding your whole site! Make the smartest choices for your site #wcchi @ryanerwin33

— WordCamp Chicago #WCCHI (@WordCampChicago) April 30, 2016

XML Sitemaps (w/ @yoast or other plugins) will help search engines review your whole site. @ryanerwin33 #wcchi

— WordCamp Chicago #WCCHI (@WordCampChicago) April 30, 2016

Content writing tip for both SEO & inspiration: start with an outline w/ good headers, use text editor to confirm html @ryanerwin33 #wcchi

— WordCamp Chicago #WCCHI (@WordCampChicago) April 30, 2016

Image optimization is key for speed, helps w/ SEO too – improving in core, but plenty of plugins can help too #wcchi https://t.co/G3kRcqCEG2

— WordCamp Chicago #WCCHI (@WordCampChicago) April 30, 2016

For image optimization, @zstepek uses compressors like @KrakenIO or @imagify to save an average of 40-60% on each image. #WCChi

— WP Engine (@wpengine) April 30, 2016

From @ryanerwin33's talk at #wcchi #WCChicago pic.twitter.com/s5owBjuYo6

— Sarah Collins (@SarahCollinsWD) April 30, 2016

Have a calendar for creating & publishing content! Road maps for life cycle of prime content – @ryanerwin33 #wcchi

— WordCamp Chicago #WCCHI (@WordCampChicago) April 30, 2016

Leaving @ryanerwin33 with a much better understanding of all those SEO codes. Thanks! #wcchi

— Laurel Johnson (@LaurelCreates) April 30, 2016

Google+? Really, it's only for the SEO people because most people don't use it as a network, but having content there doesn't hurt #wcchi

— WordCamp Chicago #WCCHI (@WordCampChicago) April 30, 2016

@ryanerwin33 talking about SEO Audit at WordCampChicago. Great talk! #wcchi pic.twitter.com/XXMg320eWc

— Patrick Elward (@chiwebmgmt) April 30, 2016

@ryanerwin33 great talk seo audit techniques #wcchi #advancedwpchi @OlenickIT

— Denise K Copening (@QA_Solve) April 30, 2016

@ryanerwin33 Way to practice what you preach. Loved the SEOP Audit presentation

— Matthew Sciannella (@Matt_Sciannella) April 30, 2016

Want an example of defensive domains? Here’s a funny byplay from the conference…

defensive domains: buy alternates (.net / .org) so no one else can run that site against you (also IhateX or Xreviews) @ryanerwin33 #wcchi

— WordCamp Chicago #WCCHI (@WordCampChicago) April 30, 2016

https://twitter.com/bradparbs/status/726806993978040321

https://twitter.com/JJJ/status/726808002158837760

@JJJ @10up LOL – is this what @ryanerwin33 meant about defensive domain purchases?

— WordCamp Chicago #WCCHI (@WordCampChicago) May 1, 2016

@WordCampChicago @JJJ @10up You know it! #wcchi

— Ryan Erwin (@ryanerwin33) May 1, 2016

@ryanerwin33 @WordCampChicago @JJJ thankfully, we trademarked & copyrighted "10up" & our logo long ago… better than domain defense! 😀

— 10up (@10up) May 1, 2016