Michelle Schulp (@marktimemedia) gave a talk titled But Why? Designing For Strategy on Saturday, April 30 at 3:00 PM.
View presentation online
Social Recap
Here are some of the highlights and tips our audience shared on Twitter:
Talk about a full house! @marktimemedia is always a favorite here – great hair and beautiful slides. 😊 #wcchi pic.twitter.com/0H2BZgQDbc
— WordCamp Chicago #WCCHI (@WordCampChicago) April 30, 2016
Speakers eye view, standing room only at #wcchi, reminds me of giving the same talk in Orlando #peepsLikeDesign pic.twitter.com/XaeDv5PHFz
— Michelle Schulp Hunt (@marktimemedia) April 30, 2016
Why do people visit websites? To verb! @marktimemedia It should be one core verb. (Primary win) #wcchi pic.twitter.com/vCCFJDAIlx
— Kari E. McLean (@MsMcLean1) April 30, 2016
Your website has a single primary 'verb' – your primary win – via @marktimemedia at #WCChi
— Katrina Moody ☕️ (@KatrinaMoody) April 30, 2016
the ideal design: The Zero Interface … not happening yet unfortunately @marktimemedia #WCChi
— Katrina Moody ☕️ (@KatrinaMoody) April 30, 2016
Don't connect info you don't need on your website: be kind! Don't waste their time! Don't make them distrust you! – @marktimemedia #wcchi
— WordCamp Chicago #WCCHI (@WordCampChicago) April 30, 2016
Forms pretty much are annoying … but CTAs generally require them. What to do? @marktimemedia #WCChi
— Katrina Moody ☕️ (@KatrinaMoody) April 30, 2016
https://twitter.com/LuluMonark/status/726503693382782977
Good Form Design is about BALANCE! @marktimemedia #WCChi
— Katrina Moody ☕️ (@KatrinaMoody) April 30, 2016
How to make forms less painful?
1. Minimal Fields
2. Contextual Errors (helpful)
3. Deliberate Workflow (clear process)#WCChi— Katrina Moody ☕️ (@KatrinaMoody) April 30, 2016
Other ways to make forms less painful?
4. Clear Labeling
5. Follow Convention (make sense)#WCChi— Katrina Moody ☕️ (@KatrinaMoody) April 30, 2016
AVOID Conflicting Calls-to-Action!!!! @marktimemedia #wcchi
— Katrina Moody ☕️ (@KatrinaMoody) April 30, 2016
Don't use frictionless design against your user, don't make people hunt to unsubscribe when they don't want to sign up @marktimemedia #wcchi
— WordCamp Chicago #WCCHI (@WordCampChicago) April 30, 2016
DO collect minimal info needed for website verb (buy = name, payment, way to deliver, options for purchase). Think about barriers too #wcchi
— WordCamp Chicago #WCCHI (@WordCampChicago) April 30, 2016
@marktimemedia – you're fun! 'what is main VERB for your website? Make is easy for your user' #wcchi pic.twitter.com/zezeGnm0sA
— Tracee Keyes (@TraceeKeyes) April 30, 2016
Now analyzing how to buy @MyLittlePony tshirts on @amazon, etc. for lessons in design strategies for commerce sites w/ @marktimemedia #wcchi
— WordCamp Chicago #WCCHI (@WordCampChicago) April 30, 2016
@WordCampChicago Thanks for featuring us and for the feedback!
— Cotton Bureau (@cottonbureau) May 1, 2016
Let's look at donate forms w/ @marktimemedia: where does the $ go? Get name, address, payments. 2nd: appeal, results, gifts, period #wcchi
— WordCamp Chicago #WCCHI (@WordCampChicago) April 30, 2016
More donate forms advice from @marktimemedia: donation level proportionate to gifts, start with higher suggestions to bring in more $ #wcchi
— WordCamp Chicago #WCCHI (@WordCampChicago) April 30, 2016
Q: what's anti-pattern? A: using good design practices against your users (making it really easy to do something you don't want to) #wcchi
— WordCamp Chicago #WCCHI (@WordCampChicago) April 30, 2016