Andy Nathan (@andynathan) gave a talk titled But Why? Designing For Strategy on Sunday, May 1 at 11:00 AM.
View presentation online
Social Recap
Here are some of the highlights and tips our audience shared on Twitter:
@andynathan creds. Started blogging during market crash. Like me, he's not a technical person. #wcchi pic.twitter.com/baAse9SDh7
— Kari E. McLean (@MsMcLean1) May 1, 2016
@andynathan Juggles to show that to blog for business, you must have passion, education and continuity. #wcchi pic.twitter.com/QTktytAGPc
— Type 3 Web Design (@Type3WebDesign) May 1, 2016
Who are you helping, educating, or entertaining? #wcchi @andynathan How will you benefit your audience?
— Kari E. McLean (@MsMcLean1) May 1, 2016
Creating dynamic content. Neil Patal excellent example. What is your point of view? #wcchi @andynathan pic.twitter.com/tRDxNhCO0o
— Kari E. McLean (@MsMcLean1) May 1, 2016
https://twitter.com/ReTheMsg/status/726805812019093504
Elements of a good #blog post starts with a good #headline, opener, and image. #wcchi @andynathan pic.twitter.com/zswr5EZ7Qc
— Kari E. McLean (@MsMcLean1) May 1, 2016
Have multiple call to actions throughout your post. Best way to learn to blog is to blog.#wcchi @andynathan
— Kari E. McLean (@MsMcLean1) May 1, 2016
Start with 25-50 questions to answer via posts (your editorial calendar). Turn Qs into headlines. #wcchi. pic.twitter.com/CT7aJtrrU7
— Kari E. McLean (@MsMcLean1) May 1, 2016
Step 2: Create your intro paragraph. Start with a story. Everything you write must be tailored to your audience. It starts there. #wcchi
— Kari E. McLean (@MsMcLean1) May 1, 2016
Have a personality when you write. #wcchi Write to & for your audience. Make time to have rewrites & edit. #wcchi pic.twitter.com/rxtJZx3b15
— Kari E. McLean (@MsMcLean1) May 1, 2016
Use different visuals; pictures of people do better than other types of pictures. #wcchi (She's looking at the text) pic.twitter.com/8XZHOsEMlV
— Kari E. McLean (@MsMcLean1) May 1, 2016
Format for search & social media. Google wants more words than people read. Keep paragraphs short (2 lines). #wcchi pic.twitter.com/2j3H5qQZ9J
— Kari E. McLean (@MsMcLean1) May 1, 2016
Use bullet points, H2, H3, numbers. Transcribe videos & podcasts for additional content. #wcchi pic.twitter.com/mAIGIQBPCW
— Kari E. McLean (@MsMcLean1) May 1, 2016
Note "click to tweet" button based on a blog's short sentence. #wcchi pic.twitter.com/vWnezo78J6
— Kari E. McLean (@MsMcLean1) May 1, 2016
Have a related wrapup. Finish with Rockstar call to action at end of blogpost. #wcchi pic.twitter.com/E4WidcHhXJ
— Kari E. McLean (@MsMcLean1) May 1, 2016
Great tools to get content and a link back to your site. Skyscraper technique. #wcchi pic.twitter.com/Fp63apTNSu
— Kari E. McLean (@MsMcLean1) May 1, 2016
@andynathan giving us free article about formatting! 🙂 get third parties involved. #wcchi pic.twitter.com/EPENb0sMTl
— Kari E. McLean (@MsMcLean1) May 1, 2016