Interview with Shelby Sapusek

Tell us a bit about yourself:
My name is Shelby Sapusek and my passion revolves around the way information is shared and the technology behind it. I spent 17 years in the print media industry as a reporter, blogger and designer. I’m also the marketing coordinator for Jim Raffel’s company ColorMetrix.

Please share a brief history of your company:

I am owner of Panoramic Interactive, a digital marketing consulting and design agency. All of my blogging and website design work is done through WordPress.

What is your favorite plugin?
I’m a fan of Scribe SEO. I’m still learning the tricks with it, however.

Tell us about your latest WP project:
I used Thesis theme’s landing pages to create a fun tab scroller for an event in Las Vegas.

Share one WP tip:
Keep customizing. New plugins and themes are introduced every day.

What inspires you?
I’m inspired by people who continue to push for success even when the cards are stacked against them.

Any tips for people just getting started with Blogging or using WP?

Be ready to adapt to change as technology evolves in WordPress. Don’t be afraid to put your own voice in your business blog but develop a strategy so that you aren’t oversharing.

Do you have a WP hero?
I read a lot of David Bisset’s blogs about WordPress.

What is your motto?
I’m a social media hound and shameless promoter of all things great.

What is the funniest or most informative tweet you ever wrote or read?
The SpankTank will be serving up pizza on Milwaukee’s East Side starting Friday.

What is the funniest thing that ever happened to you at a conference?
I got lost in Las Vegas coming back from a dinner. I thought I was in my hotel but I wasn’t. Those casinos all look the same and they are so inter-connected!

Who is the most interesting person you have met through social media? Joe Sorge

What is your favorite restaurant or club in Chicago?
I love The Cubby Bear (but I’m not a Cubs fan). It’s a very fun place to go before or after visiting Wrigley Field.

What is your idea of success?

If I can change just one person’s business or life for the better on any given day, I’ve been successful.

 

Why did you choose your topic for WC Chicago?
After working side by side, Jim Raffel and I started a venture through blog posts and on Twitter called “She Said, He Said” where we debate social media and blogging topics. We immediately saw that our format is unique, engaging, entertaining and informative.

What do you hope the attendees will get out of going to your session?

I hope they get some new ideas on blogging and WordPress topics as well as some enjoyment and entertainment through the interactivity of the presentation.

Contact Info:

Shelby on Twitter: @ShelMKE

Shelby on Google Plus

Shelby on Facebook

Shelby on LinkedIn

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