{"id":230,"date":"2018-02-07T22:42:14","date_gmt":"2018-02-07T22:42:14","guid":{"rendered":"https:\/\/2018.chicago.wordcamp.org\/?post_type=wcb_session&#038;p=230"},"modified":"2018-04-04T18:43:53","modified_gmt":"2018-04-04T18:43:53","slug":"designed-to-sell-the-huge-impact-of-small-decisions","status":"publish","type":"wcb_session","link":"https:\/\/chicago.wordcamp.org\/2018\/session\/designed-to-sell-the-huge-impact-of-small-decisions\/","title":{"rendered":"Designed to Sell: The Huge Impact of Small Decisions"},"content":{"rendered":"<p>Retailers and web designers alike can get caught up in the look and functionality of a store\u2019s website, forgetting that every decision made needs to be made with your business and your user in mind. In this session, we will learn how to identify your website\u2019s primary call to action and create online experiences that encourage conversion. Discover the design principles that have a huge impact on how people interact with and understand your website\u2014and how that can affect your company\u2019s bottom line.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retailers and web designers alike can get caught up in the look and functionality of a store\u2019s website, forgetting that every decision made needs to be made with your business and your user in mind. In this session, we will learn how to identify your website\u2019s primary call to action and create online experiences that &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/chicago.wordcamp.org\/2018\/session\/designed-to-sell-the-huge-impact-of-small-decisions\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Designed to Sell: The Huge Impact of Small Decisions&#8221;<\/span><\/a><\/p>\n","protected":false},"author":11544525,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1525001400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[229],"footnotes":""},"session_track":[13412],"session_category":[],"class_list":["post-230","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-2"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9ADYJ-3I","session_date_time":{"date":"April 29, 2018","time":"11:30 am"},"session_speakers":[{"id":"229","slug":"michelle","name":"Michelle","link":"https:\/\/chicago.wordcamp.org\/2018\/speaker\/michelle\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/chicago.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chicago.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/chicago.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/chicago.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/230\/revisions"}],"predecessor-version":[{"id":762,"href":"https:\/\/chicago.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/230\/revisions\/762"}],"speakers":[{"embeddable":true,"href":"https:\/\/chicago.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/229"}],"author":[{"embeddable":true,"href":"https:\/\/chicago.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/marktimemedia"}],"wp:attachment":[{"href":"https:\/\/chicago.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=230"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/chicago.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=230"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/chicago.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}