{"id":560,"date":"2017-03-31T11:13:44","date_gmt":"2017-03-31T16:13:44","guid":{"rendered":"https:\/\/2017.chicago.wordcamp.org\/?post_type=wcb_session&#038;p=560"},"modified":"2017-03-31T11:31:41","modified_gmt":"2017-03-31T16:31:41","slug":"forecasting-the-future-business-practices-and-financial-forecasting-for-a-growing-wordpress-business","status":"publish","type":"wcb_session","link":"https:\/\/chicago.wordcamp.org\/2017\/session\/forecasting-the-future-business-practices-and-financial-forecasting-for-a-growing-wordpress-business\/","title":{"rendered":"Forecasting the Future: Business Practices and financial forecasting for a growing WordPress business"},"content":{"rendered":"<p>This talk discusses actionable items to better run your business using our company&#8217;s financial forecasting model as an example &#8212; open sourcing what works.<br \/>\nThe underlying foundation of this talk includes our ability to have been operating for the past two years without outside capital, small cash reserves, and almost no debt. This is something most plugin developers can relate to. In other words, you don&#8217;t need venture capital or 18 hour days to launch a successful plugin.<\/p>\n<p>In this talk I will discuss:<br \/>\n-How to plan internal \u201chours as dollars\u201d against code-based (Plugin dev) assets and COG expenses<br \/>\n-How to use Cash Flow projections, rolling three months, to plan for product development cycle budgets<br \/>\n-How to conservatively project hires of employee, # 4-6 as well as future hires #7-12.<br \/>\n-How to budgeting marketing on a quarterly basis using sales and renewal benchmarks<br \/>\n-How to adjust projections (free v premium) as your business matures<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This talk discusses actionable items to better run your business using our company&#8217;s financial forecasting model as an example &#8212; open sourcing what works. The underlying foundation of this talk includes our ability to have been operating for the past two years without outside capital, small cash reserves, and almost no debt. This is something &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/chicago.wordcamp.org\/2017\/session\/forecasting-the-future-business-practices-and-financial-forecasting-for-a-growing-wordpress-business\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Forecasting the Future: Business Practices and financial forecasting for a growing WordPress business&#8221;<\/span><\/a><\/p>\n","protected":false},"author":15067466,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1493501400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[559],"footnotes":""},"session_track":[13411],"session_category":[],"class_list":["post-560","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p86VuX-92","jetpack_likes_enabled":true,"session_date_time":{"date":"April 29, 2017","time":"4:30 pm"},"session_speakers":[{"id":"559","slug":"jason-knill","name":"Jason Knill","link":"https:\/\/chicago.wordcamp.org\/2017\/speaker\/jason-knill\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/chicago.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chicago.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/chicago.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/chicago.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/560\/revisions"}],"predecessor-version":[{"id":952,"href":"https:\/\/chicago.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/560\/revisions\/952"}],"speakers":[{"embeddable":true,"href":"https:\/\/chicago.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/559"}],"author":[{"embeddable":true,"href":"https:\/\/chicago.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/jpkglf"}],"wp:attachment":[{"href":"https:\/\/chicago.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=560"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/chicago.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=560"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/chicago.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}