Building Better Mousetraps: A Content-Driven Approach to Conversion Optimization
\nBuilding Better Mousetraps: How Content Inspires Your Visitors to Act
\nDriving traffic is hard work. And it\u2019s wasted work if your site doesn\u2019t convert your visitors into leads and customers. <\/p>\n
So why do visitors take action? What makes them stay, read, believe and click? <\/p>\n
This presentation is a breakdown of the major conversion factors in terms you haven\u2019t heard before. And it begins and ends with content. Andy has helped plan more than 1000 websites over the last 16 years. For the first time, he will show the process for conversion optimization through content.<\/p>\n
\u2022 Why most websites fail today, according to 12 years of research
\n\u2022 How and where to use the two kinds of evidence
\n\u2022 How to create a conversion map that guides visitors thoughts and action<\/p>\n
You\u2019ll leave with a new insights into the psychology of you visitors and new ideas on which changes to your site will make an immediate impact.<\/p>\n","protected":false},"excerpt":{"rendered":"
Building Better Mousetraps: A Content-Driven Approach to Conversion Optimization Building Better Mousetraps: How Content Inspires Your Visitors to Act Driving traffic is hard work. And it\u2019s wasted work if your site doesn\u2019t convert your visitors into leads and customers. So why do visitors take action? What makes them stay, read, believe and click? This presentation … <\/p>\n