{"id":196,"date":"2017-03-31T11:24:25","date_gmt":"2017-03-31T16:24:25","guid":{"rendered":"https:\/\/2017.chicago.wordcamp.org\/?post_type=wcb_session&#038;p=196"},"modified":"2017-04-30T18:41:39","modified_gmt":"2017-04-30T23:41:39","slug":"you-are-not-your-audience-how-to-create-user-centered-design","status":"publish","type":"wcb_session","link":"https:\/\/chicago.wordcamp.org\/2017\/session\/you-are-not-your-audience-how-to-create-user-centered-design\/","title":{"rendered":"You Are Not Your Audience: How To Create User Centered Design."},"content":{"rendered":"<p>There&#8217;s a lot more to successful design than just making something look nice. Some of the most beautifully designed things can completely fail if they don&#8217;t connect to&#8211;or are accessible for&#8211;your audience.<\/p>\n<p>User centered design requires a bit more work to separate yourself from the user, every step of the way. Find\u00a0out how to connect and communicate with an audience that may think very differently than you.<\/p>\n<h2>Slides:<\/h2>\n<p><iframe loading=\"lazy\" title=\"You Are Not Your Audience: How to Create User Centered Design\" id=\"talk_frame_384806\" class=\"speakerdeck-iframe\" src=\"\/\/speakerdeck.com\/player\/ff618bdfba634d91962a5815974e40b9\" width=\"525\" height=\"393\" style=\"aspect-ratio:525\/393; border:0; padding:0; margin:0; background:transparent;\" frameborder=\"0\" allowtransparency=\"true\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Social Recap:<\/h2>\n<p>Our audience was very engaged with Tracy&#8217;s talk &#8211; you&#8217;ll find some\u00a0favorite quotes &amp; pictures below from twitter. We&#8217;ll share\u00a0the video of the talk when it&#8217;s up on <a href=\"http:\/\/wordpress.tv\/category\/wordcamptv\/\" target=\"_blank\" rel=\"noopener noreferrer\">WordPress.tv!<\/a><!--more--><\/p>\n<p>https:\/\/www.instagram.com\/p\/BTcOkhRhI3i\/?taken-by=tapps<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"525\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">ready to learn about user centered design <a href=\"https:\/\/twitter.com\/hashtag\/WCCHI?src=hash&amp;ref_src=twsrc%5Etfw\">#WCCHI<\/a> ? I&#39;m up first in the auditorium at 9am! <a href=\"https:\/\/t.co\/h3dqbWTxk2\">pic.twitter.com\/h3dqbWTxk2<\/a><\/p>\n<p>&mdash; tracy apps \ud83c\udf08 (@tapps) <a href=\"https:\/\/twitter.com\/tapps\/status\/858317472834965505?ref_src=twsrc%5Etfw\">April 29, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"525\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">&quot;It&#39;s better to be cute than clever.&quot; <a href=\"https:\/\/twitter.com\/tapps?ref_src=twsrc%5Etfw\">@tapps<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/WCChi?src=hash&amp;ref_src=twsrc%5Etfw\">#WCChi<\/a><\/p>\n<p>&mdash; GiveWP \ud83d\udc9a (@GiveWP) <a href=\"https:\/\/twitter.com\/GiveWP\/status\/858322928168976385?ref_src=twsrc%5Etfw\">April 29, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>https:\/\/twitter.com\/joelgratcyk\/status\/858323096620724224<\/p>\n<p>https:\/\/twitter.com\/LaurelCreates\/status\/858323171031830529<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"525\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">&quot;One of the first places people think to cut the budget is in the discovery process.&quot; <a href=\"https:\/\/twitter.com\/tapps?ref_src=twsrc%5Etfw\">@tapps<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/WCChi?src=hash&amp;ref_src=twsrc%5Etfw\">#WCChi<\/a><\/p>\n<p>&mdash; GiveWP \ud83d\udc9a (@GiveWP) <a href=\"https:\/\/twitter.com\/GiveWP\/status\/858323328217501696?ref_src=twsrc%5Etfw\">April 29, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"525\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Listening to <a href=\"https:\/\/twitter.com\/tapps?ref_src=twsrc%5Etfw\">@tapps<\/a> on the stage and the  big screen <a href=\"https:\/\/twitter.com\/hashtag\/wcchi?src=hash&amp;ref_src=twsrc%5Etfw\">#wcchi<\/a> <a href=\"https:\/\/t.co\/RpG8kstoL7\">pic.twitter.com\/RpG8kstoL7<\/a><\/p>\n<p>&mdash; Mary Jane Sanchez (@ChiqitaMJ) <a href=\"https:\/\/twitter.com\/ChiqitaMJ\/status\/858323496887361537?ref_src=twsrc%5Etfw\">April 29, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"525\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">&quot;How does what I do improve the lives of those it&#39;s intended to?&quot; <a href=\"https:\/\/twitter.com\/tapps?ref_src=twsrc%5Etfw\">@tapps<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/WCChi?src=hash&amp;ref_src=twsrc%5Etfw\">#WCChi<\/a><\/p>\n<p>&mdash; GiveWP \ud83d\udc9a (@GiveWP) <a href=\"https:\/\/twitter.com\/GiveWP\/status\/858323753964412928?ref_src=twsrc%5Etfw\">April 29, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"525\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">&quot;Personas get into the depth of who they really are.&quot; <a href=\"https:\/\/twitter.com\/tapps?ref_src=twsrc%5Etfw\">@tapps<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/WCChi?src=hash&amp;ref_src=twsrc%5Etfw\">#WCChi<\/a><\/p>\n<p>&mdash; GiveWP \ud83d\udc9a (@GiveWP) <a href=\"https:\/\/twitter.com\/GiveWP\/status\/858324129509851137?ref_src=twsrc%5Etfw\">April 29, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"525\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">&quot;Up to 85% of Facebook videos are viewed without sound.&quot; <a href=\"https:\/\/twitter.com\/tapps?ref_src=twsrc%5Etfw\">@tapps<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/WCChi?src=hash&amp;ref_src=twsrc%5Etfw\">#WCChi<\/a>  <a href=\"https:\/\/twitter.com\/hashtag\/a11y?src=hash&amp;ref_src=twsrc%5Etfw\">#a11y<\/a> is for everyone.<\/p>\n<p>&mdash; GiveWP \ud83d\udc9a (@GiveWP) <a href=\"https:\/\/twitter.com\/GiveWP\/status\/858325158968180737?ref_src=twsrc%5Etfw\">April 29, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"525\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Listening to <a href=\"https:\/\/twitter.com\/tapps?ref_src=twsrc%5Etfw\">@tapps<\/a> go over User Centered Design. Useful. <a href=\"https:\/\/twitter.com\/hashtag\/wcchi?src=hash&amp;ref_src=twsrc%5Etfw\">#wcchi<\/a> <a href=\"https:\/\/t.co\/omvk47LMQj\">pic.twitter.com\/omvk47LMQj<\/a><\/p>\n<p>&mdash; Natural 1 (@MorningsideWeb) <a href=\"https:\/\/twitter.com\/MorningsideWeb\/status\/858325338195099648?ref_src=twsrc%5Etfw\">April 29, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"525\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">&quot;Accessibility is usability. They are one in the same.&quot; <a href=\"https:\/\/twitter.com\/tapps?ref_src=twsrc%5Etfw\">@tapps<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/WCChi?src=hash&amp;ref_src=twsrc%5Etfw\">#WCChi<\/a>    <a href=\"https:\/\/twitter.com\/hashtag\/a11y?src=hash&amp;ref_src=twsrc%5Etfw\">#a11y<\/a> = <a href=\"https:\/\/twitter.com\/hashtag\/UX?src=hash&amp;ref_src=twsrc%5Etfw\">#UX<\/a><\/p>\n<p>&mdash; GiveWP \ud83d\udc9a (@GiveWP) <a href=\"https:\/\/twitter.com\/GiveWP\/status\/858325547859943424?ref_src=twsrc%5Etfw\">April 29, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"525\" data-dnt=\"true\">\n<p lang=\"it\" dir=\"ltr\">Accessibility = Usability <a href=\"https:\/\/twitter.com\/tapps?ref_src=twsrc%5Etfw\">@tapps<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/wcchi?src=hash&amp;ref_src=twsrc%5Etfw\">#wcchi<\/a> <a href=\"https:\/\/t.co\/MvGdptWL7r\">pic.twitter.com\/MvGdptWL7r<\/a><\/p>\n<p>&mdash; Mary Jane Sanchez (@ChiqitaMJ) <a href=\"https:\/\/twitter.com\/ChiqitaMJ\/status\/858326035443720192?ref_src=twsrc%5Etfw\">April 29, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"525\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">&quot;User testing should be a happening at all points of your project.&quot; <a href=\"https:\/\/twitter.com\/tapps?ref_src=twsrc%5Etfw\">@tapps<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/WCChi?src=hash&amp;ref_src=twsrc%5Etfw\">#WCChi<\/a><\/p>\n<p>&mdash; WomenWhoWP (@WomenWhoWP) <a href=\"https:\/\/twitter.com\/WomenWhoWP\/status\/858326842612133888?ref_src=twsrc%5Etfw\">April 29, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"525\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">&quot;If it&#39;s not accessible, it&#39;s not usable.&quot; <a href=\"https:\/\/twitter.com\/tapps?ref_src=twsrc%5Etfw\">@tapps<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/WCChi?src=hash&amp;ref_src=twsrc%5Etfw\">#WCChi<\/a>   <a href=\"https:\/\/twitter.com\/hashtag\/a11y?src=hash&amp;ref_src=twsrc%5Etfw\">#a11y<\/a><\/p>\n<p>&mdash; WordCamp Los Angeles (virtual event) (@WordCampLAX) <a href=\"https:\/\/twitter.com\/WordCampLAX\/status\/858327424211181569?ref_src=twsrc%5Etfw\">April 29, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"525\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/tapps?ref_src=twsrc%5Etfw\">@tapps<\/a> awesome talk, so funny and petunia (what&#39;s that a flower?) \ud83d\ude02 <a href=\"https:\/\/twitter.com\/hashtag\/wcchi?src=hash&amp;ref_src=twsrc%5Etfw\">#wcchi<\/a><\/p>\n<p>&mdash; Bartek Kregiel (@bartekkregiel) <a href=\"https:\/\/twitter.com\/bartekkregiel\/status\/858328048709636096?ref_src=twsrc%5Etfw\">April 29, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"525\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/WordCampChicago?ref_src=twsrc%5Etfw\">@WordCampChicago<\/a>, now with even more <a href=\"https:\/\/twitter.com\/tapps?ref_src=twsrc%5Etfw\">@tapps<\/a>! <a href=\"https:\/\/twitter.com\/hashtag\/wcchi?src=hash&amp;ref_src=twsrc%5Etfw\">#wcchi<\/a> <a href=\"https:\/\/t.co\/DEHQ9LzBJm\">pic.twitter.com\/DEHQ9LzBJm<\/a><\/p>\n<p>&mdash; Tryon (@JamesTryon) <a href=\"https:\/\/twitter.com\/JamesTryon\/status\/858328711577448448?ref_src=twsrc%5Etfw\">April 29, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"525\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">&quot;If you want funding, you need to be accessible.&quot; <a href=\"https:\/\/twitter.com\/tapps?ref_src=twsrc%5Etfw\">@tapps<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/WCChi?src=hash&amp;ref_src=twsrc%5Etfw\">#WCChi<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/a11y?src=hash&amp;ref_src=twsrc%5Etfw\">#a11y<\/a><\/p>\n<p>&mdash; GiveWP \ud83d\udc9a (@GiveWP) <a href=\"https:\/\/twitter.com\/GiveWP\/status\/858330452595269633?ref_src=twsrc%5Etfw\">April 29, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>https:\/\/twitter.com\/BNG_Design\/status\/858330961272025088<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"525\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/tapps?ref_src=twsrc%5Etfw\">@tapps<\/a> great job on your talk <a href=\"https:\/\/twitter.com\/hashtag\/wcchi?src=hash&amp;ref_src=twsrc%5Etfw\">#wcchi<\/a><\/p>\n<p>&mdash; Ryan Theis (@RyanMTheis) <a href=\"https:\/\/twitter.com\/RyanMTheis\/status\/858333765864759297?ref_src=twsrc%5Etfw\">April 29, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"525\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Instagram: Just saw a great presentation from <a href=\"https:\/\/twitter.com\/tapps?ref_src=twsrc%5Etfw\">@tapps<\/a> on User Centered Design at <a href=\"https:\/\/twitter.com\/WordCampChicago?ref_src=twsrc%5Etfw\">@wordcampchicago<\/a> she is sooo much \u2026 <a href=\"https:\/\/t.co\/CEIpvCoX3q\">https:\/\/t.co\/CEIpvCoX3q<\/a> <a href=\"https:\/\/t.co\/1jmsV0YLAi\">pic.twitter.com\/1jmsV0YLAi<\/a><\/p>\n<p>&mdash; Will Coffin (@WillCoffin) <a href=\"https:\/\/twitter.com\/WillCoffin\/status\/858344544571711488?ref_src=twsrc%5Etfw\">April 29, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s a lot more to successful design than just making something look nice. Some of the most beautifully designed things can completely fail if they don&#8217;t connect to&#8211;or are accessible for&#8211;your audience. User centered design requires a bit more work to separate yourself from the user, every step of the way. Find\u00a0out how to connect &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/chicago.wordcamp.org\/2017\/session\/you-are-not-your-audience-how-to-create-user-centered-design\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;You Are Not Your Audience: How To Create User Centered Design.&#8221;<\/span><\/a><\/p>\n","protected":false},"author":5889,"featured_media":1510,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1493474400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/speakerdeck.com\/tapps\/you-are-not-your-audience-how-to-create-user-centered-design","_wcpt_session_video":"","_wcpt_speaker_id":[195],"footnotes":""},"session_track":[13411],"session_category":[],"class_list":["post-196","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-track-1"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p86VuX-3a","jetpack_likes_enabled":true,"session_date_time":{"date":"April 29, 2017","time":"9:00 am"},"session_speakers":[{"id":"195","slug":"tracy-apps","name":"Tracy Apps","link":"https:\/\/chicago.wordcamp.org\/2017\/speaker\/tracy-apps\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/chicago.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chicago.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/chicago.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/chicago.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/196\/revisions"}],"predecessor-version":[{"id":1511,"href":"https:\/\/chicago.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/196\/revisions\/1511"}],"speakers":[{"embeddable":true,"href":"https:\/\/chicago.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/195"}],"author":[{"embeddable":true,"href":"https:\/\/chicago.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/tray"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chicago.wordcamp.org\/2017\/wp-json\/wp\/v2\/media\/1510"}],"wp:attachment":[{"href":"https:\/\/chicago.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=196"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/chicago.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=196"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/chicago.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}