Did you know that data entered into a website form is often passed across the Internet in plain text? Sensitive information such as addresses, credit card numbers, or other personal data is vulnerable to being intercepted by clever yet malicious trolls. SSL, or Secure Sockets Layer, is a security technology that encrypts data passed between a web server and a browser, rendering sensitive data into a garbled hodgepodge of meaningless character strings. Using SSL to serve up your content can give you (and your users) peace of mind. It can also greatly impact how Google ranks your site. This presentation will go over the fundamentals of SSL and demonstrate real-world methods for its implementation on WordPress installations.