{"id":1475,"date":"2016-05-08T16:30:48","date_gmt":"2016-05-08T21:30:48","guid":{"rendered":"https:\/\/2016.chicago.wordcamp.org\/?p=1475"},"modified":"2016-05-06T15:52:22","modified_gmt":"2016-05-06T20:52:22","slug":"recap-andy-nathans-blogging-for-business","status":"publish","type":"post","link":"https:\/\/chicago.wordcamp.org\/2016\/recap-andy-nathans-blogging-for-business\/","title":{"rendered":"Recap: Andy Nathan&#8217;s Blogging for Business"},"content":{"rendered":"<p><img decoding=\"async\" style=\"float: left;margin-right: 10px\" src=\"http:\/\/www.gravatar.com\/avatar\/0663693496c28f2d511c624fdb1a8292?s=200\" alt=\"Andrew Nathan\" \/><br \/>\nAndy Nathan (<a href=\"https:\/\/twitter.com\/andynathan\" target=\"_blank\">@andynathan<\/a>) gave a talk titled But Why? Designing For Strategy on Sunday, May 1 at 11:00 AM.<\/p>\n<h3>View presentation online<\/h3>\n<ul>\n<li><a href=\"http:\/\/www.slideshare.net\/andynathan1\/becoming-a-better-blogger-condensed-word-camp\">View or download slides<\/a><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Becoming a better blogger condensed word camp\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/pMxV6IEO9gOtwI\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <\/p>\n<div style=\"margin-bottom:5px\"> <strong> <a href=\"https:\/\/www.slideshare.net\/slideshow\/becoming-a-better-blogger-condensed-word-camp\/61537831\" title=\"Becoming a better blogger condensed word camp\" target=\"_blank\">Becoming a better blogger condensed word camp<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/andynathan1\" target=\"_blank\">Andrew Nathan<\/a><\/strong> <\/div>\n<h3>Social Recap<\/h3>\n<p>Here are some of the highlights and tips our audience shared on Twitter:<br \/>\n<!--more--><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/andynathan?ref_src=twsrc%5Etfw\">@andynathan<\/a> creds. Started blogging during market crash. Like me, he&#39;s not a technical person. <a href=\"https:\/\/twitter.com\/hashtag\/wcchi?src=hash&amp;ref_src=twsrc%5Etfw\">#wcchi<\/a> <a href=\"https:\/\/t.co\/baAse9SDh7\">pic.twitter.com\/baAse9SDh7<\/a><\/p>\n<p>&mdash; Kari E. McLean (@MsMcLean1) <a href=\"https:\/\/twitter.com\/MsMcLean1\/status\/726803946606608386?ref_src=twsrc%5Etfw\">May 1, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/andynathan?ref_src=twsrc%5Etfw\">@andynathan<\/a> Juggles to show that to blog for business, you must have passion, education and continuity. <a href=\"https:\/\/twitter.com\/hashtag\/wcchi?src=hash&amp;ref_src=twsrc%5Etfw\">#wcchi<\/a> <a href=\"https:\/\/t.co\/QTktytAGPc\">pic.twitter.com\/QTktytAGPc<\/a><\/p>\n<p>&mdash; Type 3 Web Design (@Type3WebDesign) <a href=\"https:\/\/twitter.com\/Type3WebDesign\/status\/726805261147578373?ref_src=twsrc%5Etfw\">May 1, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Who are you helping, educating, or entertaining? <a href=\"https:\/\/twitter.com\/hashtag\/wcchi?src=hash&amp;ref_src=twsrc%5Etfw\">#wcchi<\/a> <a href=\"https:\/\/twitter.com\/andynathan?ref_src=twsrc%5Etfw\">@andynathan<\/a> How will you benefit your audience?<\/p>\n<p>&mdash; Kari E. McLean (@MsMcLean1) <a href=\"https:\/\/twitter.com\/MsMcLean1\/status\/726805126405562368?ref_src=twsrc%5Etfw\">May 1, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Creating dynamic content. Neil Patal excellent example. What is your point of view? <a href=\"https:\/\/twitter.com\/hashtag\/wcchi?src=hash&amp;ref_src=twsrc%5Etfw\">#wcchi<\/a> <a href=\"https:\/\/twitter.com\/andynathan?ref_src=twsrc%5Etfw\">@andynathan<\/a> <a href=\"https:\/\/t.co\/tRDxNhCO0o\">pic.twitter.com\/tRDxNhCO0o<\/a><\/p>\n<p>&mdash; Kari E. McLean (@MsMcLean1) <a href=\"https:\/\/twitter.com\/MsMcLean1\/status\/726805608532459520?ref_src=twsrc%5Etfw\">May 1, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>https:\/\/twitter.com\/ReTheMsg\/status\/726805812019093504<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Elements of a good <a href=\"https:\/\/twitter.com\/hashtag\/blog?src=hash&amp;ref_src=twsrc%5Etfw\">#blog<\/a> post starts with a good <a href=\"https:\/\/twitter.com\/hashtag\/headline?src=hash&amp;ref_src=twsrc%5Etfw\">#headline<\/a>, opener, and image. <a href=\"https:\/\/twitter.com\/hashtag\/wcchi?src=hash&amp;ref_src=twsrc%5Etfw\">#wcchi<\/a> <a href=\"https:\/\/twitter.com\/andynathan?ref_src=twsrc%5Etfw\">@andynathan<\/a> <a href=\"https:\/\/t.co\/zswr5EZ7Qc\">pic.twitter.com\/zswr5EZ7Qc<\/a><\/p>\n<p>&mdash; Kari E. McLean (@MsMcLean1) <a href=\"https:\/\/twitter.com\/MsMcLean1\/status\/726805960111562752?ref_src=twsrc%5Etfw\">May 1, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Have multiple call to actions throughout your post. Best way to learn to blog is to blog.<a href=\"https:\/\/twitter.com\/hashtag\/wcchi?src=hash&amp;ref_src=twsrc%5Etfw\">#wcchi<\/a> <a href=\"https:\/\/twitter.com\/andynathan?ref_src=twsrc%5Etfw\">@andynathan<\/a><\/p>\n<p>&mdash; Kari E. McLean (@MsMcLean1) <a href=\"https:\/\/twitter.com\/MsMcLean1\/status\/726806391906832384?ref_src=twsrc%5Etfw\">May 1, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Start with 25-50 questions to answer via posts (your editorial calendar). Turn Qs into headlines. <a href=\"https:\/\/twitter.com\/hashtag\/wcchi?src=hash&amp;ref_src=twsrc%5Etfw\">#wcchi<\/a>. <a href=\"https:\/\/t.co\/CT7aJtrrU7\">pic.twitter.com\/CT7aJtrrU7<\/a><\/p>\n<p>&mdash; Kari E. McLean (@MsMcLean1) <a href=\"https:\/\/twitter.com\/MsMcLean1\/status\/726807478810320896?ref_src=twsrc%5Etfw\">May 1, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Step 2: Create your intro paragraph. Start with a story. Everything you write must be tailored to your audience. It starts there. <a href=\"https:\/\/twitter.com\/hashtag\/wcchi?src=hash&amp;ref_src=twsrc%5Etfw\">#wcchi<\/a><\/p>\n<p>&mdash; Kari E. McLean (@MsMcLean1) <a href=\"https:\/\/twitter.com\/MsMcLean1\/status\/726808508776222721?ref_src=twsrc%5Etfw\">May 1, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Have a personality when you write. <a href=\"https:\/\/twitter.com\/hashtag\/wcchi?src=hash&amp;ref_src=twsrc%5Etfw\">#wcchi<\/a> Write to &amp; for your audience.  Make time to have rewrites &amp; edit. <a href=\"https:\/\/twitter.com\/hashtag\/wcchi?src=hash&amp;ref_src=twsrc%5Etfw\">#wcchi<\/a> <a href=\"https:\/\/t.co\/rxtJZx3b15\">pic.twitter.com\/rxtJZx3b15<\/a><\/p>\n<p>&mdash; Kari E. McLean (@MsMcLean1) <a href=\"https:\/\/twitter.com\/MsMcLean1\/status\/726809321900785665?ref_src=twsrc%5Etfw\">May 1, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Use different visuals; pictures of people do better than other types of pictures. <a href=\"https:\/\/twitter.com\/hashtag\/wcchi?src=hash&amp;ref_src=twsrc%5Etfw\">#wcchi<\/a> (She&#39;s looking at the text) <a href=\"https:\/\/t.co\/8XZHOsEMlV\">pic.twitter.com\/8XZHOsEMlV<\/a><\/p>\n<p>&mdash; Kari E. McLean (@MsMcLean1) <a href=\"https:\/\/twitter.com\/MsMcLean1\/status\/726810867627601920?ref_src=twsrc%5Etfw\">May 1, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Format for search &amp; social media. Google wants more words than people read. Keep paragraphs short (2 lines). <a href=\"https:\/\/twitter.com\/hashtag\/wcchi?src=hash&amp;ref_src=twsrc%5Etfw\">#wcchi<\/a> <a href=\"https:\/\/t.co\/2j3H5qQZ9J\">pic.twitter.com\/2j3H5qQZ9J<\/a><\/p>\n<p>&mdash; Kari E. McLean (@MsMcLean1) <a href=\"https:\/\/twitter.com\/MsMcLean1\/status\/726811426518667269?ref_src=twsrc%5Etfw\">May 1, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Use bullet points, H2, H3, numbers. Transcribe videos &amp; podcasts for additional content. <a href=\"https:\/\/twitter.com\/hashtag\/wcchi?src=hash&amp;ref_src=twsrc%5Etfw\">#wcchi<\/a> <a href=\"https:\/\/t.co\/mAIGIQBPCW\">pic.twitter.com\/mAIGIQBPCW<\/a><\/p>\n<p>&mdash; Kari E. McLean (@MsMcLean1) <a href=\"https:\/\/twitter.com\/MsMcLean1\/status\/726811946092232704?ref_src=twsrc%5Etfw\">May 1, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Note &quot;click to tweet&quot; button based on a blog&#39;s short sentence. <a href=\"https:\/\/twitter.com\/hashtag\/wcchi?src=hash&amp;ref_src=twsrc%5Etfw\">#wcchi<\/a> <a href=\"https:\/\/t.co\/vWnezo78J6\">pic.twitter.com\/vWnezo78J6<\/a><\/p>\n<p>&mdash; Kari E. McLean (@MsMcLean1) <a href=\"https:\/\/twitter.com\/MsMcLean1\/status\/726812316579278849?ref_src=twsrc%5Etfw\">May 1, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Have a related wrapup. Finish with Rockstar call to action at end of blogpost. <a href=\"https:\/\/twitter.com\/hashtag\/wcchi?src=hash&amp;ref_src=twsrc%5Etfw\">#wcchi<\/a> <a href=\"https:\/\/t.co\/E4WidcHhXJ\">pic.twitter.com\/E4WidcHhXJ<\/a><\/p>\n<p>&mdash; Kari E. McLean (@MsMcLean1) <a href=\"https:\/\/twitter.com\/MsMcLean1\/status\/726813377570455552?ref_src=twsrc%5Etfw\">May 1, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Great tools to get content and a link back to your site. Skyscraper technique. <a href=\"https:\/\/twitter.com\/hashtag\/wcchi?src=hash&amp;ref_src=twsrc%5Etfw\">#wcchi<\/a> <a href=\"https:\/\/t.co\/Fp63apTNSu\">pic.twitter.com\/Fp63apTNSu<\/a><\/p>\n<p>&mdash; Kari E. McLean (@MsMcLean1) <a href=\"https:\/\/twitter.com\/MsMcLean1\/status\/726813021734100992?ref_src=twsrc%5Etfw\">May 1, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/andynathan?ref_src=twsrc%5Etfw\">@andynathan<\/a> giving us free article about formatting! \ud83d\ude42 get third parties involved. <a href=\"https:\/\/twitter.com\/hashtag\/wcchi?src=hash&amp;ref_src=twsrc%5Etfw\">#wcchi<\/a> <a href=\"https:\/\/t.co\/EPENb0sMTl\">pic.twitter.com\/EPENb0sMTl<\/a><\/p>\n<p>&mdash; Kari E. McLean (@MsMcLean1) <a href=\"https:\/\/twitter.com\/MsMcLean1\/status\/726812638278238210?ref_src=twsrc%5Etfw\">May 1, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Missed Andy Nathan\u2019s talk \u201cBlogging for Business\u201d? Find slides, quotes, pictures and more in our recap!<\/p>\n","protected":false},"author":5906591,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[57641],"tags":[54,13412,819111],"class_list":["post-1475","post","type-post","status-publish","format-standard","hentry","category-recap","tag-blogging","tag-track-2","tag-wp-business"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p72ZMx-nN","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1464,"url":"https:\/\/chicago.wordcamp.org\/2016\/recap-maddy-osmans-wordpress-for-bloggers\/","url_meta":{"origin":1475,"position":0},"title":"Recap: Maddy Osman&#8217;s WordPress for Bloggers","author":"Emily Barney","date":"May 8, 2016","format":false,"excerpt":"Missed Maddy Osman\u2019s talk \u201cUsing WordPress for Bloggers\u201d? Find slides, quotes, pictures and more in our recap!","rel":"","context":"In &quot;Recap&quot;","block_context":{"text":"Recap","link":"https:\/\/chicago.wordcamp.org\/2016\/category\/recap\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/2016.chicago.wordcamp.org\/files\/2016\/02\/cropped-WCP1602-Interior-TopImage-GRAPHIC-composite.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1419,"url":"https:\/\/chicago.wordcamp.org\/2016\/recap-michele-butcher-on-passwords-attacks-and-security\/","url_meta":{"origin":1475,"position":1},"title":"Recap: Michele Butcher on Passwords, Attacks, and Security","author":"Emily Barney","date":"May 8, 2016","format":false,"excerpt":"Missed Michele Butcher\u2019s talk \u201cPasswords, Attacks, and Security Oh My!\u201d? Learn how to protect your site from hackers AND zombies! We have slides, pictures, and more.","rel":"","context":"In &quot;Recap&quot;","block_context":{"text":"Recap","link":"https:\/\/chicago.wordcamp.org\/2016\/category\/recap\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/2016.chicago.wordcamp.org\/files\/2016\/02\/cropped-WCP1602-Interior-TopImage-GRAPHIC-composite.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1477,"url":"https:\/\/chicago.wordcamp.org\/2016\/recap-steve-bennetts-choosing-your-wordpress-development-crew\/","url_meta":{"origin":1475,"position":2},"title":"Recap: Steve Bennett&#8217;s Choosing your WordPress Development Crew","author":"Emily Barney","date":"May 9, 2016","format":false,"excerpt":"Missed Steve Bennett's talk \"Choosing your WordPress Development Crew\u201d? 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