{"id":1753,"date":"2013-05-31T12:00:04","date_gmt":"2013-05-31T17:00:04","guid":{"rendered":"https:\/\/2013.chicago.wordcamp.org\/?post_type=wcb_session&#038;p=1753"},"modified":"2013-07-09T12:03:12","modified_gmt":"2013-07-09T17:03:12","slug":"optimizing-your-site-for-business-performance","status":"publish","type":"wcb_session","link":"https:\/\/chicago.wordcamp.org\/2013\/session\/optimizing-your-site-for-business-performance\/","title":{"rendered":"Optimizing your site for (business) performance"},"content":{"rendered":"<iframe src='https:\/\/www.slideshare.net\/slideshow\/embed_code\/23669538' width='625' height='512' sandbox=\"allow-popups allow-scripts allow-same-origin allow-presentation\" allowfullscreen webkitallowfullscreen mozallowfullscreen><\/iframe>\n<p>Speaker: Monte Martin<br \/>\nRead our\u00a0<a title=\"WordCamp Chicago 2013 Speaker Interview: Monte Martin\" href=\"https:\/\/2013.chicago.wordcamp.org\/speaker-interview-monte-martin\/\">Interview with Monte Martin<\/a><br \/>\n<span style=\"line-height: 1.714285714;font-size: 1rem\">Follow him online:\u00a0<\/span><a href=\"https:\/\/twitter.com\/sirmontegu\/\"><img loading=\"lazy\" decoding=\"async\" alt=\"twitter icon designed by Dan Leech\" src=\"https:\/\/2013.chicago.wordcamp.org\/files\/2013\/05\/simple-twitter-icon.png\" width=\"32\" height=\"32\" \/><\/a>\u00a0<a href=\"http:\/\/www.linkedin.com\/in\/sirmontegu\"><img loading=\"lazy\" decoding=\"async\" alt=\"LinkedIn icon designed by Dan Leech\" src=\"https:\/\/2013.chicago.wordcamp.org\/files\/2013\/05\/simple-linkedin-icon.png\" width=\"32\" height=\"32\" \/><\/a>\u00a0<a href=\"http:\/\/plus.google.com\/109585268200588096897\"><img loading=\"lazy\" decoding=\"async\" alt=\"Google+ icon designed by Dan Leech\" src=\"https:\/\/2013.chicago.wordcamp.org\/files\/2013\/05\/simple-google-plus-icon.png\" width=\"32\" height=\"32\" \/><\/a><\/p>\n<h3>Session Description:<\/h3>\n<p>There is a lot of talk on the web about optimizing sites. The conversation often centers around search engines, and sometimes turns to technical topics like security or site speed. These are important topics, but all web-sites (especially business sites) have a specific purpose, and it&#8217;s usually not just high traffic counts and blazing site speed. So how do you determine if your site is living up to potential? In Optimizing your site for (business) performance, we&#8217;ll tackle that question and discuss ways to gather information about how visitors interact with your website. We&#8217;ll also discuss how to use the information you gather to answer important questions about your sites (business) performance.<\/p>\n<ul>\n<li><span style=\"line-height: 1.714285714;font-size: 1rem\">Is the traffic to my site relevant?<\/span><\/li>\n<li><span style=\"line-height: 1.714285714;font-size: 1rem\">What do my site visitors think is important?<\/span><\/li>\n<li><span style=\"line-height: 1.714285714;font-size: 1rem\">What about my site is preventing visitors from becoming customers?<\/span><\/li>\n<li><span style=\"line-height: 1.714285714;font-size: 1rem\">Could my site bring me more business?<\/span><\/li>\n<li><span style=\"line-height: 1.714285714;font-size: 1rem\">What changes to my website will help my business succeed?<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Speaker: Monte Martin Read our\u00a0Interview with Monte Martin Follow him online:\u00a0\u00a0\u00a0 Session Description: There is a lot of talk on the web about optimizing sites. The conversation often centers around search engines, and sometimes turns to technical topics like security or site speed. These are important topics, but all web-sites (especially business sites) have a [&hellip;]<\/p>\n","protected":false},"author":11544525,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1372539600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1754],"footnotes":""},"session_track":[155859],"session_category":[],"class_list":["post-1753","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-foreman"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p31ZWq-sh","jetpack_likes_enabled":true,"session_date_time":{"date":"June 29, 2013","time":"4:00 pm"},"session_speakers":[{"id":"1754","slug":"monte-martin","name":"Monte Martin","link":"https:\/\/chicago.wordcamp.org\/2013\/speaker\/monte-martin\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/chicago.wordcamp.org\/2013\/wp-json\/wp\/v2\/sessions\/1753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chicago.wordcamp.org\/2013\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/chicago.wordcamp.org\/2013\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/chicago.wordcamp.org\/2013\/wp-json\/wp\/v2\/users\/11544525"}],"version-history":[{"count":9,"href":"https:\/\/chicago.wordcamp.org\/2013\/wp-json\/wp\/v2\/sessions\/1753\/revisions"}],"predecessor-version":[{"id":69013,"href":"https:\/\/chicago.wordcamp.org\/2013\/wp-json\/wp\/v2\/sessions\/1753\/revisions\/69013"}],"speakers":[{"embeddable":true,"href":"https:\/\/chicago.wordcamp.org\/2013\/wp-json\/wp\/v2\/speakers\/1754"}],"wp:attachment":[{"href":"https:\/\/chicago.wordcamp.org\/2013\/wp-json\/wp\/v2\/media?parent=1753"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/chicago.wordcamp.org\/2013\/wp-json\/wp\/v2\/session_track?post=1753"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/chicago.wordcamp.org\/2013\/wp-json\/wp\/v2\/session_category?post=1753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}