Kathy Sharo, founder of Web Words Matter, passionately believes that practical marketing produces results and great words drive growth. She helps companies attract those elusive new clients through an awesome strategy, engaging messaging/content and return-on-investment measurement. Through her work with start-ups to large global corporations, Kathy has hands-on experience in nearly every area of marketing. She advocates adding a critical area back into the conversation: the lost art of marketing words.