Gordon Wright combines his 15+ years building websites and his varied roles in higher education to bring a practical and strategic approach to improving online efforts in higher ed. After years as webmaster for the MacArthur Foundation and a major division of the American Bar Association, he returned to the higher ed sector, tapping his long experience at schools such as MIT and London School of Economics to address the specific concerns universities face as they adapt their print-based marketing methods to the online sphere.

He will be presenting “WordPress Goes to College: A Case Study” on Sunday.