The Overlap of Emotion and Usability


Ross JohnsonSpeaker: Ross Johnson
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Session Description:

Logic and statistics drive many usability discussions. How many users accomplished a task? How long did it take on average? What labels caused delays? etc.

Likewise, emotion is often discussed in context of interactivity and aesthetics. Emotion and usability sound like separate topics but they closely intertwined, so much so they are impossible to separate.

I will go out on a limb and claim emotion is actually the most important aspect of usability. Because emotion is the root of all behavior, how one feels ultimately determines what they will or won’t do on a website.

In this session I will demonstrate how one can design themes and websites that are emotionally engaging and intuitively usable; creating the most compelling user experience possible.

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About Michelle Schulp Hunt

Michelle is based in Minneapolis, MN, and is currently the Director of UX Engineering at Lone Rock Point. She has previously collaborated with clients ranging in size from solopreneurs to enterprise as an independent consultant. Michelle employs a strategy-based approach to design and development focused on solving tangible problems and achieving real goals based on how people think. She loves the open source community, and when she is not pursuing professional, personal, or wellness goals, she enjoys giving back through speaking and connecting with others. Her passions are communication and empowerment, and she believes in the power of "Why?"