Running a WordPress Theme Shop

“Business of selling code in todays crowded marketplace”

A talk about the years of experience and challenges faced of selling WordPress themes since we started in 2009 with BandThemer.com all the way up until today with MintThemes.com and why niche products can sell.

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About Michelle Schulp Hunt

Michelle is based in Minneapolis, MN, and is currently the Director of UX Engineering at Lone Rock Point. She has previously collaborated with clients ranging in size from solopreneurs to enterprise as an independent consultant. Michelle employs a strategy-based approach to design and development focused on solving tangible problems and achieving real goals based on how people think. She loves the open source community, and when she is not pursuing professional, personal, or wellness goals, she enjoys giving back through speaking and connecting with others. Her passions are communication and empowerment, and she believes in the power of "Why?"