Speaker: Cliff Seal
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Session Description:

In this session, we’ll refresh how you view your own web content by seeing it through the eyes of the user, and we’ll discuss methods of improving UX by employing simple and effective psychology alongside common-sense SEO. We’ll also explore how methods of effective in-person conversation can be applied to web content strategy. Then, since better prospects will be finding and reading your content, I’ll show you how to target your audience, measure the results, and constantly improve your outreach.