If you build the web site, they will come. While catchy, it’s not true. Attracting potential clients requires a much broader online marketing strategy that considers the target audience, best marketing vehicles, messaging, content and more. This session will review how to create a marketing strategy that brings in leads, including: Where to start and how to evaluate marketing options (email, PR, social media, SEO and more), Messaging and content, How the web site fits in, Creating a practical plan, and Measuring results across your program. Through this high energy session, attendees will learn how to develop a practical, measurable marketing strategy. By building a solid strategy, clients will come.