Content Strategy for WordPress

Stephanie LearySpeaker: Stephanie Leary
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Session Description:

Her book is available on amazon now: WordPress for Web Developers. You can also download this chapter from Stephanie’s newest book: Chapter 4, Working with Content

You’ve read Kristina Halvorson’s book. You know you need a content strategy. And then you open up your site’s Dashboard… How do you get there from here? Using examples from my experiences working with university departments (which Steve Krug calls “content factories”), I’ll show you how you can manage the complete content lifecycle in WordPress using plugins that are available on Extend right now.

1. Evaluating Break away from the traditional content inventory spreadsheet and do your audit in WordPress. Mark content as outdated, assign owners, and add notes in the familiar Edit screens. Get a report on your media files’ accessibility, or lack thereof. Analyze traffic to individual posts and pages.

2. Structuring Create new custom post types, taxonomies, and fields to better fit your content. Clean up your old tags and merge duplicates. Manage translations and give translators limited editing access.

3. Governing Make style guides available in WordPress itself. Improve workflow and approvals. Set up ongoing evaluations and get email notifications when content becomes outdated again. Create an editorial calendar to plan future content.

Session Slides:

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About Michelle Schulp Hunt

Michelle is based in Minneapolis, MN, and is currently the Director of UX Engineering at Lone Rock Point. She has previously collaborated with clients ranging in size from solopreneurs to enterprise as an independent consultant. Michelle employs a strategy-based approach to design and development focused on solving tangible problems and achieving real goals based on how people think. She loves the open source community, and when she is not pursuing professional, personal, or wellness goals, she enjoys giving back through speaking and connecting with others. Her passions are communication and empowerment, and she believes in the power of "Why?"