Did you know that much of your behavior is directed by unconscious thoughts and feelings? That just a handful of fundamental survival instincts determine how we think and act whether we are interviewing for a job, choosing a restaurant, on a first date—and yes—even browsing a website?
It may be a challenge to embrace this concept in a society that prizes rationality and objectivity (especially in business); but once you understand the unconscious drivers of human behavior, you gain powerful new tools for making your website more effective.
In this workshop we will explore how insights from recent research on motivation, decision making, and neuroscience can help you make deeper connections with your readers, increase user engagement, and improve conversion rates on your website.
No prior knowledge about psychology or the brain is necessary to enjoy and benefit from this easy-to-understand presentation!
