{"id":2084,"date":"2011-07-26T22:12:58","date_gmt":"2011-07-27T03:12:58","guid":{"rendered":"https:\/\/2011.chicago.wordcamp.org\/?post_type=wcb_session&#038;p=2084"},"modified":"2012-11-21T05:25:21","modified_gmt":"2012-11-21T10:25:21","slug":"the-40000-wordpress-business-plan","status":"publish","type":"wcb_session","link":"https:\/\/chicago.wordcamp.org\/2011\/session\/the-40000-wordpress-business-plan\/","title":{"rendered":"The $40,000 WordPress Business Plan"},"content":{"rendered":"<p>Many successful businesses began in the WordPress plugin or theme repositories. If you\u2019re like most developers, you\u2019ve wondered if your development could make enough money to support yourself and possibly a small business. In this session Garth Koyle from Event Espresso will teach you how to evaluate whether there is a market for your code and if it\u2019s worth the effort. Garth will also demonstrate several of the tools, strategies and methodologies he pioneered to win $40,000 in a business plan competition.<\/p>\n<p>You will learn how to answer these important business questions:<\/p>\n<ul>\n<li>Who is my target customer and what do they really need?<\/li>\n<li>How big is my target market?<\/li>\n<li>How do I determine what price I should charge?<\/li>\n<li>How profitable will I be or how much money can I make?<\/li>\n<\/ul>\n<p>If you ask nicely, Garth might even give you his calculation templates after the presentation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many successful businesses began in the WordPress plugin or theme repositories. If you\u2019re like most developers, you\u2019ve wondered if your development could make enough money to support yourself and possibly a small business. In this session Garth Koyle from Event &hellip; <a href=\"https:\/\/chicago.wordcamp.org\/2011\/session\/the-40000-wordpress-business-plan\/\">Continue reading <span class=\"screen-reader-text\">The $40,000 WordPress Business Plan<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":3037239,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":0,"_wcpt_session_duration":3000,"_wcpt_session_type":"","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[2086],"footnotes":""},"session_track":[5041],"session_category":[],"class_list":["post-2084","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-developer"],"jetpack_shortlink":"https:\/\/wp.me\/p1v9vU-xC","jetpack_sharing_enabled":true,"session_date_time":{"date":"","time":""},"session_speakers":[{"id":"2086","slug":"garth-koyle","name":"Garth Koyle","link":"https:\/\/chicago.wordcamp.org\/2011\/speaker\/garth-koyle\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/chicago.wordcamp.org\/2011\/wp-json\/wp\/v2\/sessions\/2084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chicago.wordcamp.org\/2011\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/chicago.wordcamp.org\/2011\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/chicago.wordcamp.org\/2011\/wp-json\/wp\/v2\/users\/3037239"}],"version-history":[{"count":3,"href":"https:\/\/chicago.wordcamp.org\/2011\/wp-json\/wp\/v2\/sessions\/2084\/revisions"}],"predecessor-version":[{"id":3605,"href":"https:\/\/chicago.wordcamp.org\/2011\/wp-json\/wp\/v2\/sessions\/2084\/revisions\/3605"}],"speakers":[{"embeddable":true,"href":"https:\/\/chicago.wordcamp.org\/2011\/wp-json\/wp\/v2\/speakers\/2086"}],"wp:attachment":[{"href":"https:\/\/chicago.wordcamp.org\/2011\/wp-json\/wp\/v2\/media?parent=2084"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/chicago.wordcamp.org\/2011\/wp-json\/wp\/v2\/session_track?post=2084"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/chicago.wordcamp.org\/2011\/wp-json\/wp\/v2\/session_category?post=2084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}