So you know you need to create content, but where do businesses start? They can start with identifying and building a content bubble. This exercise helps businesses think about not only what kind of content they should be providing, but how that content will really connect with people.
Building an effective a content bubble helps bloggers and businesses understand the value of becoming a resource, and not just a news bulletin of your own messaging.
Takeaways:
1) How to increase traction and readership to your content
2) How to effectively communicate with people through your content
3) How to build a solid content foundation that will continue to grow
You can view the current form of the presentation here: http://www.slideshare.net/regroupinc/wordcamp-detroit-building-your-content-bubble
